Our People

Our management team rationale revolves around the formation of a strong working bond and mutual respect among personnel which has led to the replacement of the conventional ‘working under an authoritative figure’ etiquette in between different levels of management to one that is fundamentally collaborative in nature.


Chief Executive Officer – Dato’ Lawrence Teo

Dato’ Lawrence is the founder of Affiliate Junction. He is the pioneer and key driving force in the successful adoption of the performance-based affiliate marketing model by Malaysia’s brick and mortar retail industry. Dato’ Lawrence career spans more than 13 years in business strategy & planning and he has been an essential figure in the development and marketing for several of the region’s prominent brands from various industries.


Chief Business Officer – Will Ong

With over 8 years of hands-on experience in business operations and project development & management in various industries, Will is an all-rounder leader and goal achiever. He is experienced in developing and expanding new regional markets in South East Asia – including Philippines, Singapore, Brunei, Vietnam, and Thailand.


Chief Operating Officer – Lennon Chu

Lennon has years of experience in both technology start-ups and listed corporations where he was the team leader in building several companies sales and marketing teams, as well as developing and coordinating their sales channels.